In times where the pace of technological innovation is taking breathtaking dimensions, marketing agencies face crucial challenges. Michael Schwertel, Professor of Media Management at the CBS International Business School, explains in his guest article for HORIZONT how agencies can fully exploit the potentials of artificial intelligence (AI) and increase their workforce tenfold or even twentyfold.

Guest article in Horizont by Prof. Michael Schwertel

Michael Schwertel lives in Nümbrecht. He works as a lecturer, producer, creative, and professor of Media Management at CBS International Business School. Since 2007, he has frequently served on both the nomination committee and the jury of the Grimme Online Award. In the "Social and Cross Media in Practice" seminar at the Grimme Academy, he shares his passion for various media forms. (...) Link to the interview first published in the Grimme Anniversary Issue on the occasion of the Grimme Institute's 50th anniversary in September 2023

• Künstliche Intelligenz

Professor Michael Schwertel from Nümbrecht, who teaches Media Management at the CBS Business School in Cologne, is a pioneer in this field, delivers lectures on Artificial Intelligence, and is a member of the Grimme Award jury.

Article in the Kölnische Rundschau

• Künstliche Intelligenz

Artificial Intelligence has already fundamentally changed the way many newsdesks operate. How can the film industry utilize this new technology in creatively driven feature films without conflicting with laws? Prof. Schwertel's keynote addresses the use of AI in media production, with a special focus on documentary filmmaking. It highlights the transformative role of AI in areas such as text, image, video, sound, and processes.

Conference at the Filmhaus Köln, featuring Prof. Michael Schwertel among others